Meet Erica, Luxury Business Coach and Founder
The right advisor at the right moment
Erica says it plainly. Creating rapid expansion in hundreds of luxury service businesses has taught her that the people who scale fastest are not the ones putting in the longest hours. In her words, "they are the ones with the right advisor, with the right knowledge base, at exactly the right moment."
She is just as direct about AI. "At this point, AI is everywhere. But a dedicated advisor built from decades of business building mastery, calibrated to your business, and available the moment you need it most, has never existed. That is, until now."
So Erica founded House of Alchemiē. Here is who she is, and how she thinks.
Who Erica is
Erica is a luxury business coach and brand strategist, and the founder of Luxe en Vie, Sanctuariē Retreats, and House of Alchemiē. Her 25 years of experience span luxury events, custom branding, interior design, and publishing. She has closed millions in luxury service transactions and helped her clients do the same.
Her work supports service business owners in attracting and closing $20K to $100K clients, building powerful teams, scaling with precision, and layering income streams to create a business and life they love. Her teachings, philosophies and methodology come from those decades of luxury sales and lifestyle design mastery.
How Erica thinks about business
Erica's Priceless Client philosophy begins with one question: who are the clients who will pay you the most and treat you well? She calls them your Priceless Clients, and a Priceless Brand is one that speaks to them with precision.
She builds energy led, intuitive lifestyle design into business strategy. Lasting wealth, in her philosophy, "is never just a strategy, it's a state of being." And she teaches the path from operator to architect: true freedom lives inside the right team, the right leverage, and the right systems.
What House of Alchemiē is
House of Alchemiē is a suite of AI business advisors for luxury service entrepreneurs. Each advisor is private and trained on one expert's methodology rather than the open internet. It carries Erica's frameworks, her language, and decades of luxury sales strategy, so the advice sounds like it came from inside your business.
Evren, Your Priceless Concierge, is where it all begins: the thought partner who holds the whole picture and knows which specialist to call in. Four specialists stand behind Evren. Lyra, The Freedom Catalyst, covers team, leverage, systems, and passive income through services. Lumi, The Wealth Architect, works on money identity and the decisions that move millions.
Rune, The Luxury Closer, handles high ticket sales, contracts and commissions at the $20K to $100K level and beyond, plus the client buying experience, consultations and follow up. Auren, The Social Alchemist, defines who your Priceless Clients are and shapes your bios, content strategy, and launch sequences so the right people find you and arrive ready to buy. Evren is included with every pairing and suite, and the advisors stack as you grow.
Unlike a general chatbot, each advisor knows your business, your brand voice, and one lane of expertise in depth. It remembers, so every conversation builds on the last one. Your advisors are available the moment you need them, 24/7.
Who House of Alchemiē is built for
House of Alchemiē is built for service business owners, coaches, and consultants who sell at the top of their market and want to sell higher. That includes creatives, from copywriters and funnel designers to brand and website designers and PR professionals.
It includes wedding and event professionals, from photographers and planners to floral designers, caterers, and venues. And it includes beauty, wellbeing, and lifestyle businesses: hair stylists, salon and spa owners, interior designers, realtors, and travel agents.
You may recognize yourself here: your work is excellent, but your pricing has not yet caught up. Your advisors are here to close that gap.
Where to find Erica
Members sign in at https://app.houseofalchemie.ai/sign-in. For questions, write to [email protected].
