Terms of Use
Last updated: September 28, 2026.
House of Alchemiē provides AI business advisors for luxury service entrepreneurs. These Terms of Use (the "Terms") are an agreement between you and Erica Powell, LLC, a Texas limited liability company that operates House of Alchemiē ("House of Alchemiē", "we", "us" and "our").
The Terms cover the website at www.houseofalchemie.ai, including the checkout, sign up forms and the member library, and the advisor app at app.houseofalchemie.ai. Together these are the "Services". "You" and "your" mean the person who uses the Services or buys a plan.
By using the Services or buying a plan, you agree to these Terms and to our Privacy Policy at www.houseofalchemie.ai/pages/privacy-policy, which forms part of these Terms. If you do not agree, do not use the Services.
If you have a question about these Terms, email [email protected].
1. The Services
We offer five advisors: Evren (Your Priceless Concierge), Lyra (The Freedom Catalyst), Lumi (The Wealth Architect), Rune (The Luxury Closer) and Auren (The Social Alchemist). We also offer suites that combine them. Evren is included with every specialist advisor plan and every suite.
You use the advisors in the advisor app at app.houseofalchemie.ai, which is our own software. The website at www.houseofalchemie.ai, including the checkout and the member library, is hosted on Kajabi.
A purchase at checkout grants you access to the app, and we send you an email inviting you to set a password. Plans, trials and billing are covered in section 4.
2. Eligibility and your account
You must be 18 or older and able to enter a binding contract. The Services are for business use by business owners. You confirm that you meet these requirements and that the information you give us is accurate and current.
You may hold only one account, tied to the email address you used at checkout. You choose your password through a link we email you.
Keep your password confidential, and keep your email and devices secure. Everything done through your account is treated as done by you. If you suspect unauthorized use, tell us at once by email (see section 20). You can change your password and end all sessions ("sign out everywhere") in Settings, and use Forgot password on the sign in page. We may end sessions too.
3. Your advisors are AI
Each advisor is software: an AI system written to speak in a persona. The advisors draw on Erica's teaching frameworks to give guidance on business, sales, pricing, positioning, team, wealth and lifestyle design. An advisor is not a person, not a licensed professional and not Erica.
The advisors do not give legal, tax, accounting, investment, medical or mental health advice. Nothing an advisor says creates a professional relationship of that kind, and you should take those questions to a licensed professional.
AI can be wrong, out of date or incomplete. An advisor can state things confidently that are not true and can misread your situation. You are responsible for checking important facts and figures before you act on them, and every decision is yours. No outcome, income, contract, price, percentage increase or deadline is guaranteed.
Evren can also search the internet when a question calls for it, such as a venue, a supplier, a flight or a current price. What she finds comes from websites we do not own or control. It can be out of date, incomplete or wrong, and the links shown under a reply are there so you can check for yourself. Confirm prices, availability and anything else you rely on with the provider directly.
Financial figures in the knowledge library the advisors draw on are illustrative or historical, not predictions for your business. Marketing guidance cannot guarantee a particular buyer or a completed sale.
The advisors cannot act for you. They cannot cancel a plan, change your billing, confirm the status of your account, send messages or make purchases. An advisor's statement about your plan, billing or account status is not a confirmation from us. To change or cancel a plan, see section 5.
4. Plans, trials and billing
Every plan is a monthly subscription with no contract. You are billed every month at the price shown at checkout, and your subscription renews month to month until it is canceled (see section 5).
Each specialist advisor plan (Lyra, Lumi, Rune or Auren) offers a 7 day trial for the trial fee shown at checkout. Evren is included in every trial.
After the 7 days, your plan continues automatically at the monthly price shown at checkout, billed monthly, unless you cancel during the trial (see section 5).
Payment is taken through our checkout, which is hosted on Kajabi, using the card you provide there, on the same day each billing period. If a renewal payment fails, your access ends when the period you have already paid for runs out.
We may change our prices. A price change applies to an existing subscription only from the next renewal after we have emailed you at least 30 days of notice. If you do not want to continue at the new price, you can cancel before that renewal.
5. Changing or canceling your plan
You can move up, move down or cancel whenever you like. An upgrade or downgrade takes effect immediately and your new rate starts that day. We do not prorate or refund the remainder of the current month (see section 6), so the tidiest time to change is close to your renewal date.
You can cancel at any time, including during a trial, by emailing [email protected]. When you cancel, your access continues to the end of the period you have already paid for and then ends. Nothing further is charged.
Your conversations and memory stay with you for as long as your account stays open, including after a downgrade (see section 8). If you need to reduce your spend, stepping down to Evren rather than canceling keeps your account and your full chat history intact.
If you have a question about your plan, write to the same address.
6. Refunds
Fees, including trial fees, are non-refundable except where the law requires a refund or where we choose to give one. We do not offer a money back guarantee.
Each charge covers the period that has already started. If you change or cancel your plan, we do not prorate or refund the remainder of the current period.
A refund we choose to give in one case does not oblige us to give one in another.
7. Usage allowance
Every plan includes a monthly usage allowance for each advisor it unlocks. The allowance is measured by the amount of text sent to and received from that advisor. Allowances are set per plan and may change. If more than one of your plans unlocks the same advisor, the larger allowance applies.
The app warns you before an advisor's allowance is reached. Once the allowance is reached, that advisor keeps answering for the rest of the month in a lighter mode: the same advisor, using a lighter AI model, without internet searches. Heavy use well beyond the allowance pauses that advisor until the next calendar month begins. The allowance exists so that heavy use never costs more than your plan pays for.
Internet searches are counted separately. Each plan includes a number of searches per advisor each month. Once that number is reached, the advisor keeps answering from her own knowledge and Erica's material, without searching, until the next calendar month begins.
Automated or scripted use of the advisors is not permitted (see section 10).
8. Your content and memory
You own what you type into the Services. Your answers to the intake you complete on first sign in, and the durable facts drawn from your conversations, form a shared memory that all five advisors read. You can view that memory on the Memory screen, correct facts, add facts, and archive any fact you do not want used. Archived facts are not used in any conversation.
Conversations are stored on our servers so an advisor can continue them. They are not shared with other members. Our admin screens show conversation titles, usage and access, not the text of your conversations. We access conversation content only to give support you ask for, to investigate misuse, to keep the Services working, or where the law requires.
Each message and answer is processed by the AI model provider we use to produce the answer, and your message is used to search Erica's knowledge library. We do not use your conversations to train AI models. Our providers process them on our behalf to deliver the response.
Conversations and memory stay while your account is open, including after a downgrade. You can ask us by email to delete your account, which removes your conversations and memory. There is no self-service export or deletion in the app. Do not enter information you have no right to share, such as another person's confidential information. See the Privacy Policy for how we handle personal data.
9. Our content and intellectual property
Everything we provide through the Services belongs to House of Alchemiē or its licensors. This includes the text and design of the website and the app, the advisors' names and personas, the instructions and frameworks behind them, Erica's teaching materials and knowledge library, and the images, marks and code. Nothing in these Terms transfers any of it to you.
While your subscription is active, we grant you a personal, non-exclusive, non-transferable license to use the Services for your own business. You may use the responses you receive in your own business. We do not claim ownership of those responses, but the frameworks they draw on remain ours. The license ends when your subscription ends, whether you cancel it (see section 5) or we end your account (see section 13).
You may not:
- copy, scrape or extract the advisors' instructions, the knowledge library or responses in bulk
- resell access to the Services or share your account with anyone else
- use the Services to build a competing product, or train another AI system on them
- reverse engineer any part of the Services
If you send us feedback or suggestions about the Services, we may use them without any obligation to you.
10. Acceptable use
You may use the Services only for your own lawful business purposes and in line with these Terms. You agree that you will not:
- use the Services for any unlawful purpose
- produce or share material that is unlawful, infringing, defamatory or harmful
- enter information about another person or business that you have no right to share
- attempt to extract, copy or reconstruct the advisors' instructions or the knowledge library behind them
- interfere with, disrupt or overload the Services or the systems that run them
- probe, scan or bypass any security measure of the Services
- access or use another person's account
- misrepresent who you are or your relationship with us
- use bots, scripts or other automated tools against the Services
If you breach this section, we may suspend or end your access (see section 13).
11. Third party services
Our website, checkout and member library are hosted on Kajabi. Kajabi's own terms also apply to your use of them. Payments are taken by the checkout platform (see section 4).
The Services may link to sites, tools or services that we do not own or control. We do not operate them and are not responsible for their content, availability or practices. Any problem with one of them is governed by your agreement with that provider, not by these Terms.
12. Communications
We send account and billing emails as part of the Services, such as the email to set your password, password resets, verification emails and receipts.
We may also send news and offers by email. You can unsubscribe from those at any time.
Notices under these Terms go to the email address on your account and count as received when sent. Notices to us go to the email address in section 20.
13. Changes to the Services, suspension and termination
We may change, add or remove features and advisors, and we may pause the Services for maintenance. We aim for the advisors to be available at all times, but we do not promise uninterrupted service.
We may suspend or end your account for breach of these Terms, for misuse (see section 10), for non-payment, or where the law requires it.
You may end your subscription at any time by canceling it (see section 5). If you also want your account, conversations and memory deleted, email [email protected] and ask us to delete your account (see section 8).
When your subscription ends, whether you cancel it or we end your account, your license to use the Services ends with it. Fees for the current period are not refunded unless we decide otherwise (see section 6).
14. Disclaimer of warranties
The Services, the advisors and every response they give are provided "as is" and "as available." To the fullest extent the law allows, we disclaim all warranties, express or implied, including any implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Services will be uninterrupted, error free or secure, or that defects will be corrected. Nor do we warrant that any response will be accurate, complete, current or suitable for your purposes (see section 3).
Some jurisdictions do not allow the exclusion of implied warranties, so some of the exclusions above may not apply to you. In that case, any warranty we cannot exclude is limited to the minimum the law requires.
15. Limitation of liability
To the fullest extent the law allows, House of Alchemiē is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or business interruption, arising from the Services or any response an advisor gives. This applies whatever the cause, even if we were told such damages were possible. Our total liability for all claims arising from the Services or these Terms is limited to the amount you paid us in the 12 months before the claim arose.
Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law.
16. Indemnity
You agree to indemnify and hold harmless House of Alchemiē and its owners, staff and contractors from claims, losses and reasonable legal costs arising from your breach of these Terms, from content you submit to the Services, or from your misuse of the Services.
We will tell you promptly about any claim this section covers. You will not settle a claim on our behalf without our written consent.
17. Governing law and disputes
The laws of the State of California govern these Terms and any dispute arising from them or from the Services, without regard to conflict of law rules.
Before starting a claim, the party raising it writes to the other by email and describes the dispute. Both of us then try in good faith for 30 days to resolve it.
Any claim that remains after those 30 days is brought in the state or federal courts in Orange County, California. Each of us accepts the jurisdiction and venue of those courts.
18. Changes to these Terms
We may update these Terms. When we do, we will post the new version on this page with a new "Last updated" date. If a change is material, we will also email you at the address on your account.
If you keep using the Services after the new date, you accept the updated Terms. If you do not agree, stop using the Services and cancel your subscription (see section 5).
19. General
These Terms and the Privacy Policy are the entire agreement between you and House of Alchemiē about the Services. They replace any earlier terms on the same subject.
If a provision of these Terms is unenforceable, the rest stands. If we do not enforce a right, that is not a waiver of it.
You may not assign or transfer these Terms or your rights under them. We may assign these Terms to a successor to our business.
Ownership (section 9), disclaimers (section 14), liability (section 15), indemnity (section 16), disputes (section 17) and any other section that by its nature should outlast these Terms will survive termination. Headings are for convenience only. Notices are covered in section 12.
20. Contact
Send questions about these Terms, your plan, or your data to [email protected]. The same address handles support, notices to us, privacy questions, and requests to delete your account.
Members sign in at app.houseofalchemie.ai/sign-in.
